Compare and contrast market-skimming and market-penetration pricing strategies and discuss the conditions under which each is appropriate.

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Compare and contrast market-skimming and market-penetration pricing strategies and discuss the conditions under which each is appropriate. For each strategy, give an example of a recently introduced product that used that pricing strategy.

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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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Question Posted: Sep 08, 2016 09:45 AM

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Compare and contrast market-skimming and market-penetration pricing strategies and discuss the conditions under which each is appropriate.

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Many companies that introduce new products set high initial prices to skim revenues layer by layer f...View the full answer

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