Compare and contrast the unique characteristics, main research objectives, and advantages/disadvantages of the in-depth and focus group

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Compare and contrast the unique characteristics, main research objectives, and advantages/disadvantages of the in-depth and focus group interviewing techniques.

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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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Question Posted: Dec 07, 2015 06:30 AM

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Compare and contrast the unique characteristics, main research objectives, and advantages/disadvantages of the in-depth and focus group

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Focus group and indepth have some characteristics in common and part company on a number of importan...View the full answer

Essentials of Marketing Research

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