Question: Explain the pros and cons of using qualitative research for each of the following situations: a. Adding carbonation to Gatorade and selling it as a

Explain the pros and cons of using qualitative research for each of the following situations:
a. Adding carbonation to Gatorade and selling it as a true soft drink.
b. Finding new consumption usages for Arm & Hammer baking soda.
c. Inducing customers who have stopped shopping at Sears and return to Sears.
d. Advising a travel agency that wants to enter the cruise ship vacation market.

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