Compare your service quality measure to the measure of Zeithaml, Parasuraman, and Berry (1988) presented in Journal
Question:
a. How does your measure differ from this measure in terms of dimensions and elements?
b. Would you prefer using your own measure or the measure of Zeithaml, Parasuraman, and Berry? Why?
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Step by Step Answer:
a Service quality The consumers overall impression of the relative inferiority superiority of the organization and its services Bitner and Hubert 1994 ...View the full answer
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Sumit kumar
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QUATERNARY Pursuing M.Tech.(2017-2019) in Electronics and Communication Engg. (VLSI DESIGN) from
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