Conduct a study on selling diamonds and gems online. Access such sites as www.bluenile.com, www.diamond.com, www.thaigem.com, www.tiffany.com, and www.jewelryexchange.com.
a. What features are used in these sites to educate buyers about gemstones?
b. How do these sites attract buyers?
c. How do these sites increase trust for online purchasing?
d. What customer service features do these sites provide?