Conduct a study on selling diamonds and gems online. Each group member investigates one company such as

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Conduct a study on selling diamonds and gems online. Each group member investigates one company such as bluenile.com, diamond.com, thaigem.com, tiffany.com, or jewelryexchange.com.

a. What features are used in these sites to educate buyers about gemstones?

b. How do the sites attract buyers?

c. How do the sites increase trust in online purchasing?

d. Would you buy a $5,000 diamond ring online? Why or why not?

e. What customer service features are provided?

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Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa

ISBN: 978-1118994290

10th edition

Authors: Efraim Turban, Carol Pollard, Gregory Wood

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Question Posted: Feb 20, 2020 12:10 PM

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Conduct a study on selling diamonds and gems online. Each group member investigates one company such as

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Studied Web Site tiffnym Wht fetures re used in these sites t edute buyers but gemstnes The desritin ...View the full answer

Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa

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