Consider the following assuming you have decided to act on your values:
• What are the main arguments you are trying to counter. That is, what are the reasons and rationalizations you need to address?
• What is at stake for the key parties, including those who disagree with you?
• What levers can you use to influence those who disagree with you?
• What is your most powerful and persuasive response to the reasons and rationalizations you need to address? To whom should the argument be made? When and in what context?