Consider the following information in choosing among the four project alternatives below (labeled A, B, C, and D). Each has been assessed according to four criteria:

• Payoff potential

• Lack of risk

• Safety

• Competitive advantage

Construct a project checklist model for screening these four alternatives. Based on your model, which project is the best choice for selection? Why? Which is the worst? Why?

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Project A is rated Safety Payoff potential Lack of risk high low high Competitive advantage medium Project B is rated Safety Payoff potential Lack of risk OW medium medium Competitive advantage medium Project C is rated Safety Payoff potential Lack of risk medium low medium Competitive advantage OW Project D is rated Payoff potential Lack of risk high high Safety medium Competitive advantage medium