Consider the MSA marketing research example discussed in Section 3.3 (page 74) of Chapter 3. Use the
Question:
(a) What is the maximum unit cost that will make it worthwhile to include in the survey persons 30 years of age or younger who live in a border state?
(b) What is the impact if MSA wants to increase the sample size to 3,000?
(c)What is the impact if MSA insists on including people 31-50 years of age who do not live in a border state?
(d) What is the impact if we can reduce the minimum 30 or younger persons required to 900, provided that we raise the persons 31-50 years of age to 650?
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Related Book For
Managerial Decision Modeling With Spreadsheets
ISBN: 718
3rd Edition
Authors: Nagraj Balakrishnan, Barry Render, Jr. Ralph M. Stair
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