Construct a Likert scale that would measure student attitudes toward constructing a new business building on campus

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Construct a Likert scale that would measure student attitudes toward constructing a new business building on campus using a forced choice approach.

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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Jun 16, 2015 08:15 AM

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Construct a Likert scale that would measure student attitudes toward constructing a new business building on campus

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They should note that Likert items are statements that ask res...View the full answer

Essentials of Marketing Research

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