Distinguish between rating and ranking. Which is a better attitude measurement technique? Why?

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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Jun 16, 2015 08:15 AM

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Distinguish between rating and ranking. Which is a better attitude measurement technique? Why?

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Rating asks the respondent to estimate the magnitude or the extent to which some characteristic ex...View the full answer

Essentials of Marketing Research

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