Coordination of advertising and personal selling strategies is a major challenge in large companies. Outline a plan

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Coordination of advertising and personal selling strategies is a major challenge in large companies. Outline a plan for integrating these strategies.

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:05 AM

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Coordination of advertising and personal selling strategies is a major challenge in large companies. Outline a plan

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Strategic Marketing

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