Cory Junior's stomach ailment turns out to be much worse than Cory Rogers expected. so Cory Senior calls to inform Christine Yu. his marketing intern at CMG Research that it might be several days before he can get back to the office. Cory says to Christine. 'I know you might feel a bit lost with The Hobbit's Choice Restaurant project, but why don't you take a look at the proposal and see if there is any further analysis that you can do while I am out. Have Tonya pull the proposal from the file."
As Christine studies the research proposal, she jots down some notes on research questions that need to be addressed Her notes are below and numbered 1-4.
Your task is to use The Hobbit's Choice Restaurant SPSS dataset and perform the proper analysis. You will also need to interpret the findings.
Is the City Magazine a viable advertising medium for Jeff Dean to use? Apart from this question, are there other viable promotion vehicles that Jeff should know about?