Go back and review the example of a researcher wishing to conduct research about consumers and tattoos
Question:
A) What ethical concepts does the example illustrate?
B) Describe a way in which the research could be designed to avoid any ethical issues.
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Step by Step Answer:
A This example illustrates the risk of causing harm to participants as a result of research activit...View the full answer
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Related Book For 
Essentials of Marketing Research
ISBN: 978-1305263475
6th edition
Authors: Barry J. Babin, William G. Zikmund
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