To gain a deep understanding of SAPPI LIMITED's industry and competitive environment, answer the following questions before the company can embark on a "new strategy" breakaway.

1. Does this industry offer attractive opportunities?
2. What kinds of competitive forces are your industry members facing, and how strong is each force?
3. What factors are driving changes in this industry and what impact will these changes have on competitive intensity and industry profitability?
4. What market positions do industry rivals occupy - who is strongly positioned and who is not?
5. What strategic moves are your company's rivals likely to make next?
6. What are the key factors for competitive success in this industry?
7. Does the industry offer good prospects for attractive profits?