Could Gross and his team have gleaned the same type of insights they gained via directly observing

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Could Gross and his team have gleaned the same type of insights they gained via directly observing parents shopping for educational software for their kids through surveys and focus groups? Explain your answer.

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Entrepreneurship Successfully Launching New Ventures

ISBN: 978-0133797190

5th edition

Authors: Bruce R. Barringer, R. Duane Ireland

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Question Posted: Aug 26, 2015 05:33 AM

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Could Gross and his team have gleaned the same type of insights they gained via directly observing

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Probably not because they wouldnt have known the right question to ask Only by ...View the full answer

Entrepreneurship Successfully Launching New Ventures

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