Critics claim that advertising and promotion result in higher prices for consumers. Discuss the bases for this

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Critics claim that advertising and promotion result in higher prices for consumers. Discuss the bases for this claim and how marketers refute them.

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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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Question Posted: Sep 08, 2016 09:47 AM

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Critics claim that advertising and promotion result in higher prices for consumers. Discuss the bases for this

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Critics charge that advertising and promotion adds only psychological not fu...View the full answer

Principles of Marketing

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