Define and discuss post-purchase dissonance?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:24 AM

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Define and discuss post-purchase dissonance?

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Post Purchase Dissonance is when the state of mind and experience of the customer becomes relatively ...View the full answer

Consumer Behavior Building Marketing Strategy

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