Define impulse, unplanned, and compulsive shopping. List three examples of impulse, unplanned, and compulsive consumer behavior. Explain

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Define impulse, unplanned, and compulsive shopping. List three examples of impulse, unplanned, and compulsive consumer behavior. Explain each using the characteristics of each type of behavior.
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CB4

ISBN: 9781111821777

4th Edition

Authors: Barry J. Babin, Eric Harris

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