Define pretesting. Pretests costs time and money. How should a researcher decide if further pretesting is needed?

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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Jun 16, 2015 08:16 AM

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Define pretesting. Pretests costs time and money. How should a researcher decide if further pretesting is needed?

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The pretesting process allows the researcher to determine whether respo...View the full answer

Essentials of Marketing Research

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