Define probing. Describe an illustration of the way probing might reveal ideas for a new product or

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Define probing. Describe an illustration of the way probing might reveal ideas for a new product or a product improvement in the grocery or fast-food industry.

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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Jun 16, 2015 07:33 AM

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Define probing. Describe an illustration of the way probing might reveal ideas for a new product or

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Probing is an interview technique that tries to draw deeper and more elaborate explanations fro...View the full answer

Essentials of Marketing Research

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