Define psychographics. How are psychographics used in marketing strategy?

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CB4

ISBN: 9781111821777

4th Edition

Authors: Barry J. Babin, Eric Harris

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Question Posted: Feb 28, 2016 04:19 AM

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Define psychographics. How are psychographics used in marketing strategy?

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Psychographics represent the ways in which lifestyles are measured These techniques are quantitative ...View the full answer

CB4

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