Explains in detail the goals of the overall marketing campaign, present this strategy in a way that communicates why this strategy will be effective, and defend your claims. One-to-one marketing campaign
Define one-to-one marketing, and provide an example of how this type of marketing is used.
Describe which stage(s) in the consumer buying process would best lend itself to one-to-one marketing.
Determine a one-to-one marketing strategy that would work for the stage you identified and explain why it aligns with your segment.