Explains in detail the goals of the overall marketing campaign, present this strategy in a way that communicates why this strategy will be effective, and defend your claims. Overall marketing campaign

1. Define the goals of your marketing campaign for your segment.

2. Determine channels through which you will market the product to your segment. Justify your response.

3. Describe the way you will incorporate one-to-one marketing into your overall marketing campaign.

4. Develop a messaging strategy, including sample messaging, for each channel you identified.