Incorporate a unique branding strategy including the following:
• Detail three areas of the brand's product life cycle including product introduction, growth, maturity, and possible decline.
• Include at least two different types of media marketing channels for the brand. One must be a traditional print method and the other must be non-print, or electronic. A non-print media method could be a social media campaign.
• In your presentation, you should have one to two slides about each media method
• Include all the following marketing tactics:
O Recommended advertising methods
O Integrated marketing communications
O Direct marketing
O Brand positioning efforts cite a minimum of two peer-reviewed references.