Define public relations and name the types of internal and external stakeholders reached by public relations programs.
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A person, group or organization that has interest or concern in an organization. Stakeholders can affect or be affected by the organization's actions, objectives and policies. Some examples of key stakeholders are creditors, directors, employees,...
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Related Book For
International Marketing
ISBN: 978-1452226354
1st edition
Authors: Daniel W. Baack, Eric G. Harris, Donald Baack
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