Define supply-side research. What is another name for supplier firms?

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Marketing Research

ISBN: 978-0134167404

8th edition

Authors: Alvin C. Burns, Ann F. Veeck, Ronald F. Bush

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Question Posted: Feb 12, 2018 11:00 AM

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Define supply-side research. What is another name for supplier firms?

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Supplyside research is research conducted by an outside firm ...View the full answer

Marketing Research

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