Thinking of secondary data as advantageous, how might a bank or healthcare organization use a big data

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Thinking of secondary data as advantageous, how might a bank or healthcare organization use a big data approach using secondary data to predict peak periods for loans or emergency care?
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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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