Define the concept of atmosphere. How does this differ from that of visual merchandising?

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Retail Management A Strategic Approach

ISBN: 978-0132720823

12th edition

Authors: Barry R. Berman, Joel R. Evans

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Question Posted: Mar 21, 2016 02:00 AM

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Define the concept of atmosphere. How does this differ from that of visual merchandising?

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Atmosphere comprises the physical characteristics of a store that are used t...View the full answer

Retail Management A Strategic Approach

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