Describe a common procedure for determining the validity of discriminant analysis.

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 02:10 AM

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Describe a common procedure for determining the validity of discriminant analysis.

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Validation involves developing the classification matrix To do this the data is randomly divid...View the full answer

Marketing Research An Applied Orientation

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