Describe a multi-attribute attitude model, listing its key components.

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 11, 2015 01:30 AM

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Describe a multi-attribute attitude model, listing its key components.

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A multiattribute model assumes that a consumers attitude evaluation toward an attitud...View the full answer

Consumer Behavior Buying, Having and Being

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