Describe an example of a new product or service that is targeted at the college student market.

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Describe an example of a new product or service that is targeted at the college student market. Using the concept testing discussion in the chapter, describe how you would conduct a concept test for this product or service?

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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Feb 12, 2018 10:54 AM

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Describe an example of a new product or service that is targeted at the college student market.

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Due to the popularity of cars like the Scion with collegeaged consumers Toyota is marketing its new ...View the full answer

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