Explain what is meant by a market-oriented mission statement and discuss the characteristics of effective mission statements.

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:10 AM

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Explain what is meant by a market-oriented mission statement and discuss the characteristics of effective mission statements.

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A mission statement is a statement of the organizations purpose x what it wants to accomplish in the ...View the full answer

Principles of Marketing

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