Explain what is meant by a central versus peripheral route to persuasion and the factors that would
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Under the central route to persuasion the message recipient is viewed as a very active and involved ...View the full answer
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Related Book For 
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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