Explain why the three response models of Figure 4-2 are limited in planning for an IMC campaign?
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The three models assume a strict order of cognition affect and behavior something a major review art...View the full answer
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Related Book For 
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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