Describe different techniques that a sender may use to gain a receivers attention in a persuasive message.

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Describe different techniques that a sender may use to gain a receiver’s attention in a persuasive message. Give an example of a situation in which each of these techniques can be used effectively.
Techniques that may be used include
1. Mechanical devices (such as color, drawings, or a picture),
2. The receiver’s name in the sentence,
3. A rhetorical question,
4. Imagery,
5. A startling fact or statistic,
6. A quotation,
7. Interjections.
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Business Communication

ISBN: 978-1439080153

8th edition

Authors: Buddy Krizan, Patricia Merrier, Joyce P. Logan, Karen Schneiter Williams

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