Describe how the consumer decision process would operate for these goods and services. Include what and where

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Describe how the consumer decision process would operate for these goods and services. Include "what" and "where" in your answers: a smart phone, a lawn care service, and an everyday watch. Which elements of the decision process are most important to retailers in each instance? Explain your answers.
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Retail Management A Strategic Approach

ISBN: 978-0132720823

12th edition

Authors: Barry R. Berman, Joel R. Evans

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