Describe personality trait theory. Give five examples of how personality traits can be used in consumer research.

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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Question Posted: Jan 13, 2016 02:49 AM

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Describe personality trait theory. Give five examples of how personality traits can be used in consumer research.

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Trait theory constitutes a major departure from the qualitative measures that typify the Freudian an...View the full answer

Consumer Behavior

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