Summarize how consumers evaluate extensions and how extensions contribute to parent brand equity. LO3

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Strategic Brand Management Building Measuring And Managing Brand Equity

ISBN: 9780132490924

4th Global Edition

Authors: Kevin Lane Keller

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Question Posted: Jul 20, 2024 06:00 AM

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Summarize how consumers evaluate extensions and how extensions contribute to parent brand equity.
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Summarize how consumers evaluate extensions and how extensions contribute to parent brand equity. LO3

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Strategic Brand Management Building Measuring And Managing Brand Equity

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