Describe some of the criteria used by companies to measure effectiveness of the public relations program.

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:35 AM

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Describe some of the criteria used by companies to measure effectiveness of the public relations program.

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The text discusses a number of criteria for measuring effectiveness that include Total number of imp...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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