Describe the automobile that would likely be chosen by a recent college graduate who is in his

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Describe the automobile that would likely be chosen by a recent college graduate who is in his early twenties, single, has his first good-paying job, enjoys partying with friends, and considers himself to be stylish. What choice would you make for a 62-year-old married man who is conservative, approaching retirement, and enjoys spending time with his grandchildren and family? How do these chooses apply to self-congruency theory?
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CB4

ISBN: 9781111821777

4th Edition

Authors: Barry J. Babin, Eric Harris

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