Describe the decision rule(s) you used or would use in buying, renting, or giving to the options

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Describe the decision rule(s) you used or would use in buying, renting, or giving to the options listed for question 23. Would you use different rules in different situations? Which ones? Why? Would any of these involve an affective choice?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:20 AM

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Describe the decision rule(s) you used or would use in buying, renting, or giving to the options

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Consumer Behavior Building Marketing Strategy

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