Describe the evolution of marketing research. How has the role of marketing research changed as the field

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Describe the evolution of marketing research. How has the role of marketing research changed as the field has evolved?

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 01:45 AM

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Describe the evolution of marketing research. How has the role of marketing research changed as the field

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Marketing research has been around for more than a century In the e...View the full answer

Marketing Research An Applied Orientation

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