Describe the five sustainable marketing principles and explain how companies benefit from adhering to them.

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Nov 12, 2012 07:41 AM

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Describe the five sustainable marketing principles and explain how companies benefit from adhering to them.

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The philosophy of sustainable marketing holds that a companys marketing should s...View the full answer

Principles of Marketing

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