Good ethics is the cornerstone of sustainable marketing. Explain what this means and discuss how companies practice

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Good ethics is the cornerstone of sustainable marketing. Explain what this means and discuss how companies practice good ethics.

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Nov 12, 2012 07:41 AM

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Good ethics is the cornerstone of sustainable marketing. Explain what this means and discuss how companies practice

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Good ethics is a cornerstone of sustainable marketing In the long run unethical marketing harms cust...View the full answer

Principles of Marketing

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