Discuss brand equity and brand value. How do marketers use these concepts to build powerful brands?

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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Apr 13, 2017 10:32 AM

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Discuss brand equity and brand value. How do marketers use these concepts to build powerful brands?

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Brand equity is the differential effect that knowing the brand name has on customer response to the product and its marketing Its a measure of the bra...View the full answer

Principles of Marketing

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