Describe the importance of a lingua franca to conducting international business.

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International Business The Challenges of Globalization

ISBN: 978-0133063004

7th edition

Authors: John J. Wild, Kenneth L. Wild

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Question Posted: Jan 18, 2017 09:39 AM

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Describe the importance of a lingua franca to conducting international business.

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A lingua franca is a link language that is understood by two parties who speak dif...View the full answer

International Business The Challenges of Globalization

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