How are market- and firm-specific factors affecting routes to market?
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How are market- and firm-specific factors affecting routes to market?
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Routes to market refer to the various channels or methods a company uses to sell its products or services to customers Its essentially how a product o...View the full answer
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Related Book For
Business To Business Marketing
ISBN: 9781526494399,9781529726176
5th Edition
Authors: Ross Brennan , Louise Canning , Raymond McDowell
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