Describe the strategy making process of Starbucks. Make sure you explain how the following elements emerge within

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Describe the strategy making process of Starbucks. Make sure you explain how the following elements emerge within the process:
(a) The mission statement;
(b) External factors such as threats to operations and funding
(c) The strengths and weakness within the firm. If possible, recommend autonomous or strategic actions as to align the strengths of the firm with their mission statement
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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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