Describe the three value disciplines for delivering superior customer value and explain why classifying competitive strategies in

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Describe the three value disciplines for delivering superior customer value and explain why classifying competitive strategies in this way is appealing.

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:32 AM

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Describe the three value disciplines for delivering superior customer value and explain why classifying competitive strategies in

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Companies can pursue any of three strategies x called value disciplines x for delivering superior cu...View the full answer

Principles of Marketing

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